Ramesh Butani speaks to marketer, Rohit Bhargava, about his new book, Personality Not Included -- a guide for companies on understanding and using their personality to better connect with customers in the social media era.

Rohit has been writing the Influential Marketing blog for the past three years, which is now ranked among the top 50 marketing blogs in the world and is often featured as an expert in media including The Wall Street Journal, BusinessWeek, and Fast Company. His new book is published internationally by McGraw-Hill and features a forward by bestselling author and entrepreneur, Guy Kawasaki.

For more information on the book and where to buy it, please visit: www.personalitynotincluded.com,